Privacy policy

At Merme, trust is integral to everything we create - from the handcrafted pieces we curate to the relationships we build with our patrons. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit or make a purchase from www.merme.in (the “Site”).

By using our Site, you consent to the practices described below.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device and browsing behaviour to ensure a seamless and secure experience. This includes details such as your web browser, IP address, time zone, and cookies installed on your device. As you explore our collections, we also gather information about the pages and products you view, how you interact with the Site, and what led you to us.

We refer to this as Device Information.

1.1 How Device Information Is Collected

We use standard technologies such as:

• Cookies - small data files that help us remember preferences and enhance usability
• Log files - to understand site activity and performance
• Web beacons, tags, and pixels - to study browsing patterns and improve experiences

You can learn more about cookies or manage them at http://www.allaboutcookies.org.

When you place an order or attempt to make a purchase, we collect certain details necessary to fulfill your request, including your name, billing and shipping address, email address, phone number, and payment information.

Please note: Merme does not store your credit card or payment details. All payments are securely processed by trusted third-party providers.

This information is referred to as Order Information.

When we mention Personal Information, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use your information thoughtfully and only where it adds value to your experience with Merme.

2.1 Order Information is used to:

• Process and fulfil your orders
• Arrange secure delivery
• Send order confirmations and invoices
• Communicate with you via Email, SMS, WhatsApp, RCS, or similar channels
• Screen transactions for potential risk or fraud
• Share updates, launches, or stories that may be relevant to you

2.2 Device Information is used to:

• Enhance site security and fraud prevention
• Improve website performance and navigation
• Understand browsing behaviour and preferences
• Evaluate the effectiveness of our communications and campaigns

Sharing Your Personal Information

We only share your Personal Information with trusted partners who help us deliver a refined and reliable experience.

• E-commerce and website platforms used to operate our store
• Logistics partners for order delivery
• Analytics partners to help us understand how our Site is used

Each of these partners is required to handle your information responsibly and only for the intended purpose.

We may also share your information where required to comply with legal obligations, enforce our policies, or protect our rights.

Behavioural Advertising

From time to time, we may share curated communications or advertisements based on your interests and interactions with Merme. These are intended to be relevant, restrained, and respectful - never intrusive.

You may opt out of targeted advertising through the following links:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also visit http://optout.aboutads.info/.

Do Not Track

Please note that we do not change our data collection practices when we detect a “Do Not Track” signal from your browser.

Data Retention

We retain your Order Information for our records unless and until you request its deletion. This allows us to serve you better, resolve queries efficiently, and comply with legal requirements.

Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices, systems, or legal obligations. Any updates will be posted on this page.

Contact Us

If you have questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact our Grievance & Nodal Officer: